Ligue 1 Conforama: Olympique de Marseille opens an account on the Chinese social network Weibo

Olympique de Marseille (Ligue 1 Conforama) has opened an official account on the Chinese social network Weibo, the club said on 08/02/2018.

"Olympique de Marseille, under the leadership of its shareholder, Frank McCourt, and its president, Jacques-Henri Eyraud, wish to develop the image of the club and the OM brand internationally. Olympique de Marseille's ambition is to acquire more international fans by offering exclusive OM content on renowned platforms or social networks. With this in mind, OM has chosen to embark on a market experiencing significant growth in football and social networks: China," added the French club.

"It is important for Olympique de Marseille, which operates in a highly competitive environment, to consolidate its presence in China in order to offer OM content to Weibo users and to develop the OM brand in a country whose consumption of football is experiencing fast growth. Our goal is to double our international fan base within 2 years, and China will play an important role in this increase," said Miguel Bertran, deputy marketing director in charge of…