Manchester United: Cho-A Pharm extends regional partnership in South Korea and Vietnam

The South Korean pharmaceutical group Cho-A Pharm has extended its partnership with Manchester United FC (Premier League) on 12/02/2018.

Cho-A Pharm has been partnered with the English club since 2014-15. The duration of the extension has not been officially communicated.

This is agreement is a regional partnership, in the second level in the sponsorship hierarchy of Manchester United FC.

The deal was activated in South Korea and Vietnam through a series of promotional events and contests with the chance to win trips to attend Manchester United matches at Old Trafford (75,811 capacity).

"40 million Manchester United followers in South Korea and Vietnam" (S-W Cho, Cho-A Pharm)

• "Throughout our partnership so far, Cho-A has achieved immeasurable promotional value due to various marketing activities by leveraging Manchester United’s strong global brand equity.

• The extended partnership connects the two brands to be tied strongly, and we look forward to building brand trust and preference continuously.

• Along with vision to globalise the business, we believe this gives another…