Brazil: American brand Gatorade becomes Fluminense's partner

The U.S. energy drink Gatorade has become a sponsor of Fluminense (Brazil), announced the Rio de Janeiro based club, on the 29/10/2013.

Gatorade will have LED and on-pitch visibility at the Maracana stadium (78,000 seats) and will also feature in the club's media communications. The company will also work with the Fluminese technical staff, by establishing plans to help with the nutrition and recovery of the senior and youth teams.

In a first for Brazilian football, the club will have access to the Gatorade Sports Science Institute based in Florida (USA), an institute usually reserved for NFL teams (American football league).

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Gatorade

• Industry: Energy Drinks
• Founded: 1965
• Headquarters: Purchase, United States (PepsiCo)
• Turnover (PepsiCo): €51.46 billion (2011)
• Sponsoring:
  • Liverpool FC (Premier League)
  • Arsenal FC (Premier League)
  • FC Barcelona (La Liga)
  • Fluminense (Brazil)

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