Puma: record turnover of €4.1bn in 2017, driven by footwear (+21%) and EMEA (+19%)

Puma achieved a turnover of €4.1359bn during the 2017 financial year, an increase of 14% compared to 2016 (€3.6267m), announced the German sports equipment manufacturer on 12/02/2018. This is the first time that Puma, a company founded in 1948, has broken the €4bn turnover mark.

The figure makes Puma the fourth largest sports equipment manufacturer in the world, behind Nike ($34.35bn / €30.5bn in revenue for the fiscal year that ended on 31/05/2017), adidas (€21.8bn expected for 2017), and Under Armour ($5bn/€4.16bn on 31/12/2017).

The "footwear" segment contributed €1.9745bn, or 47.7% of the total, and increased by €347.5m (+21.4%) compared to 2016 (€1.627bn). The geographical area EMEA constitutes the leading commercial area for Puma, with €1.6462bn of sales in 2017, that is 39.8% of the total turnover of the group; it is also the one with the highest growth (+19.1%) for Puma over 12 months (€1.3827bn).

Puma's marketing expenses amounted to €822.9m in 2017, up 12.4% compared to 2016 (€732.3m). The operating profit of the group increased by 91.7% between 2016 (€127.6m) and 2017…