Champions League: Swedish group MTG prolongs broadcasting rights in Scandinavia until 2018

News Tank Football - Paris - News #11341 - Published on 31/10/13 at 19:45

Swedish broadcaster MTG (Modern Times Group) has acquired the Champions League broadcasting rights in Sweden, Norway and Denmark, for the period 2015-2018, the company announced on the 31/10/2013.

MTG has held the regions TV rights for the tournament since its first edition (1992-93 season), and prides itself on being the only broadcaster in the world to have done so.

The 2015-2018 rights held by MTG also include annual coverage of the European Supercup, offered via pay-TV, free TV, and mobile and Internet devices.

  • Media and commercial rights for club competitions organised by UEFA are sold by the Swiss Agency TEAM Marketing, working with the European body since 1992.
  • TEAM Marketing, on the 07/12/2012, concluded a three-year extension to its partnership with UEFA, which now runs until 2018, with an option to 2021 depending on its business results.

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"Champions League the world’s number one international championship" (Jørgen Madsen Lindemann, MTG)
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