USA: United Airlines aquires naming rights for Los Angeles Coliseum for 16 years from 2019
The US airline, United Airlines has acquired the naming rights for the Los Angeles Memorial Coliseum from the University of Southern California (USC) for 16 years on 29/01/2018. The stadium will be renamed the "United Airlines Memorial Coliseum" from August 2019. The contract is estimated at $69m (€55.6m) or $4.3m per year (€3.5m) according to...
