LaLiga: Jawwy (mobile phone service), becomes main shirt sponsor of Levante UD until June 2018

Jawwy, a digital mobile phone service from STC, Saudi Telecom Company, has become the main shirt sponsor of Levante UD (LaLiga Santander) until the end of the 2017-18 season on 16/02/2018.

"Jawwy is a brand of Saudi Telecom Company (STC), targeting the so-called "digital natives", with the aim of breaking into the Saudi Arabian mobile market. Jawwy is supporting Levante UD in order to approach young potential customers in Saudi Arabia who are football fans following LaLiga," explained the Spanish club.

Levante UD has been without a shirt sponsor since the end of the 2016-17 season and the end of its contract with the Australian investment fund, East United. The value of the deal was estimated at €1m per season.