Serie A: Chinese company Huawei becomes a premium partner of AC Milan until 2016

AC Milan (Serie A) have formalised a three-year partnership with Huawei, the Chinese manufacturer of electronic products, on the 04/11/2013. The agreement was signed in collaboration with Infront Italy, the company that manages the marketing rights of the Milanese club.

Huawei becomes a major partner and the official supplier of mobile phones to the club. The sponsorship allows the Chinese company for the use of the Milan brand for marketing and communication activities in Italy and abroad.

"It is a source of great pride that Huawei has chosen to work with the Milan brand for its development strategies...The partnership with Huawei will offer us fantastic commercial opportunities in the Chinese market and I am sure that it will be mutually beneficial," said Milan chief executive Adriano Galliani.

"After the great response to our sponsorship of the Italian Super Cup in 2011 held in Beijing, we are enthusiastic to continue our partnership with AC Milan, a recognised leader in the footballing world that fits perfectly with our goal of leadership within the consumer market. The popularity…