FA: Budweiser the Offical Beer Partner of Wembley, the England team, and the FA Cup from 2018-19

Budweiser, the American beer brand of the Belgian AB InBev group, has renewed and extended its partnership with The FA, the English Football Federation, on 28/02/2018. Already the Official Beer Partner of the Emirates FA Cup for the 2015-2018 cycle, Budweiser has also become the Official Beer Partner of the England men's national team and Wembley Stadium connected by EE, from 2018-19.

Neither the duration nor the value of the agreement has been officially communicated. The partnership could last three-seasons (2018-2021) with the Emirates FA Cup, and four seasons (2018-2022) with both the England team and Wembley Stadium, based on current agreements and past sponsorship of the Football Association.

"This is the largest Official Beer Partnership deal that The FA has ever done," said Mark Bullingham, commercial & marketing director of the FA. Budweiser currently contributes an estimated £8m (€9m on 01/03/2018) for its partnership with the FA Cup during the 2015-2018 cycle, according to British media.

The American brand will succeed Danish beer brand Carlsberg, a partner of the…