"LaLiga is no longer afraid to invent new paths with our partners" (G. Bolle, global partnerships)

"Above all we are taking actions, and LaLiga is no longer afraid to invent new paths, new solutions with our partners, both nationally and globally. This shift of working culture makes the word 'impossible' no longer an option. LaLiga has become, in less than three years, an agile business organization in an always changing world," stated Grégory Bolle, head of global partnerships at LaLiga, to News Tank Football on 12/03/2018.

With the LaLiga Global Network (37 business managers installed throughout the world) and the LaLiga Ambassador program (former football players available to partner brands for visibility), Gregory Bolle explains the current dynamism of the LaLiga global partnership portfolio, including case studies of partner activities in Iran (MTN Irancell), Africa (SportPesa), and Saudi Arabia (player loan program).

"We think that the best brand partners are the ones that are challenging us every week to rethink our advertising model, and ask us for greater engagement solutions with our fans. As a top football league, we are mostly attentive to partner with brands that help…