Russia 2018: NetEase Media Group becomes media partner, in China, of the German Federation

The Chinese group NetEase Media has signed a partnership agreement with the DFB until the end of the 2018 World Cup, according to Chinese media on 02/03/2018. The information has not yet been made official by the German Football Federation, as of 05/03/2018.

NetEase Media Group also becomes the official online media partner in China of the German national team. The Chinese group reached a similar agreement with the FFF on 07/12/2017. NetEase Media Group had the same agreements with CBF and RFEF as part of the 2014 World Cup.

As part of the deal, the Chinese group will be able to offer exclusive content (reports, interviews, etc) about the German national team in China. NetEase Media Group presented its editorial coverage for the 2018 World Cup in Russia on 02/03/2018. A hundred people will cover the event, not only for the group's sports channel, but also for its technology, entertainment, fashion, and finance channels.

The group will produce two original programmes for the 2018 World Cup: one on football stars, legendary players and coaches; the other on the German national…