Twitter: 68.7 million followers in total for the 20 LaLiga Santander clubs (March 2018)

The 20 clubs of the 2017-18 LaLiga Santander season have a cumulative total of 68.7 million followers on the social network Twitter, according to data recorded by News Tank Football on 01/03/2018. This result makes LaLiga Santander the second most popular European Top 5 league on Twitter, with an average of 3.4 million followers per club behind the Premier League (3.59 million).

Real Madrid CF is the most followed LaLiga Santander club with over 29.3 million followers, ahead of FC Barcelona (27.9 million). The two Spanish clubs, which are the only clubs in Europe with over 25 million followers (only the main account is taken into account), comprise 79.97% of the total followers of the LaLiga Santander clubs, and have more followers between them, than the 58 Serie A TIM, Ligue 1 Conforama and Bundesliga clubs combined (57.28 million followers versus 51.29 million).

With 3.8% more followers, CD Leganés had the best percentage growth rate of LaLiga Santander clubs on Twitter in February 2018 (+8,786 followers).

The figures considered in this table concern only the main Twitter…