Switzerland: Honda becomes shirt sponsor of Young Boys Bern until 2016-17

The Japanese car manufacturer Honda has become the shirt sponsor of Young Boys Bern (Switzerland), said the club on the 01/11/2013. Both parties are under contract until the end of the 2016-17 season.

As well as front-of-shirt sponsoring, Honda will have branding at the Stade de Suisse (31,700 seats) and presence in the media communications of...