Sportem: keynotes and round tables plus a salon with more than 50 exhibitors, 19-20/03/2018 in Paris

The fourth edition of Sportem, the European Sports Marketing Fair, and the second version co-organized by the agency Troisième Ligne and Paris Saint-Germain (Ligue 1), offers, on the first day, two keynotes, three round tables, and two workshop discussions "dedicated to major sports marketing topics (brand management, fan engagement, stadiums and arenas 2.0), at the Parc des Princes, in Paris (FRA) on Monday 19/03/2018.

A salon bringing together more than 50 leading market exhibitors (digital, fan experience, merchandising, licensing,etc) is organized for the next day, Tuesday 20/03/2018, "in order to assess the new marketing and commercial trends of the sector and identify suppliers, services, and products of tomorrow."

Speakers include Luca Adornato, director of brand development at Juventus (Serie A TIM); Fabien Allègre, merchandising director of Paris Saint-Germain (Ligue 1 Conforama); David Drahy, associate director of the communications consulting agency Com'Over; Thomas Lavenant, director of events & fan experience of Lagardère Sports & Entertainment; Matthew Baxter…