SD Eibar: Lawson HMV Entertainment (ticketing, JPN) becomes sleeve sponsor for Real Madrid CF match

Lawson HMV Entertainment, a Japanese entertainment ticketing company, has become a sleeve sponsor of the Sociedad Deportiva Eibar (LaLiga Santander) on 07/03/2018. The duration of the partnership will be a single match versus Real Madrid CF, Matchday 28 of LaLiga Santander season, on 10/03/2018.

Eibar has a Japanese player in his squad: international midfielder Takashi Inui. Patricia Rodríguez, CEO of SD Eibar, visited Japan in November 2017, where she participated "in several meetings with Japanese representatives to present her business model and develop business contacts," said the Basque club on 08/11/2017.

SD Eibar's sleeve sponsorship space is valued at €0.2m per season by the specialised Spanish media. The club has not had sleeve sponsor since the end of the 2015-16 season and the end of its partnership with Eibar Energia Hiria (energy).