Europa League: UEFA and Kia Motors annouce official partnership for 2018-2021

UEFA and South Korean car manufacturer Kia Motors have presented their official partnership for the 2017-2021 cycle of the Europa League, in Geneva (SUI) on 08/03/2018, the opening day of the 88^th International Motor Show (from 08 to 18/03/2018). The deal, a second level agreement in the sponsorship hierarchy of the Europa League, was officially signed on 28/08/2017.

"We are soon to embark on our first full season in partnership with Kia Motors for the UEFA Europa League which is the largest professional club football competition in Europe, with 28 member associations represented in the group stage this season. The competition also features football players from every corner of the world, so we are looking forward to working together with Kia to build mass fan engagement," said Peter Willems, head of marketing activities and sponsorship at UEFA Events SA.

"Together we will harness the power to surprise, by creating the first global UEFA Europe League Trophy Tour presented by Kia, which will be a fantastic opportunity to promote the competition and Kia’s core brand values. Each…