eSports: Pringles, Smiley's and Lenas Küche, partners of the Hamburger SV eSports team

Pringles (crisps, of the Procter&Gamble brand), Smiley's (pizzerias), and Lenas Küche (range of soups), have become eSports partners of Hamburger SV (Bundesliga) for the "TAG Heuer Virtuellen Bundesliga 2018", according to the German club on 07/03/2018. The agreements were made through the club's exclusive marketing agency Lagardère Sports.

Smiley's, an official supplier and children's partner of the German club, expanded its engagement to appear on the shirt sleeves of the eSport team. Pringles became a main shirt sponsor of the team, and Lenas Küche appears on both the left and right pocket spaces.

In partnership with Lagardère Sports and the eSports agency eSportsReputation, Hamburger SV sent a team of three to the play-offs of the "Virtuellen Bundesliga" (VBL), on 10 and 11/03/2018 in Düsseldorf (GER). Daniel Tissarek, professional player on the FIFA video game, represented HSV on Playstation and Marvin "KarpfenLive" Schmidt-Tychsen on Xbox. YouTuber Till Schüttrumpf supports the team as a social networks expert.

• The final of the Virtuellen Bundesliga will be held in…