eSports: Pringles, Smiley's and Lenas Küche, partners of the Hamburger SV eSports team
Pringles (crisps, of the Procter&Gamble brand), Smiley's (pizzerias), and Lenas Küche (range of soups), have become eSports partners of Hamburger SV (Bundesliga) for the "TAG Heuer Virtuellen Bundesliga 2018", according to the German club on 07/03/2018. The agreements were made through the club's exclusive marketing agency Lagardère Sports.
...