Rugby: turnover (€150m) and record profit (€19.6m) for the New Zealand Federation in 2017

New Zealand Rugby (NZR) recorded a record profit of NZ $33.4m (€19.6m) for the 2017 fiscal year, announced on 01/03/2018. The turnover of the New Zealand Rugby Federation amounted to NZ $257m (€150m) versus NZ $162m in 2016. This is mainly due to
"a highly successful DHL New Zealand Lions Series and other commercial growth," said the All Blacks on 01/03/2018.

"The financial windfall from the British & Irish Lions 10-match tour was the driving force behind a record $224m (€131m) investment in the national game. The DHL New Zealand Lions Series generated an incremental profit of $40m (€23.4m) compared to a normal year when the All Blacks play a three-match Steinlager Series. The All Blacks’ global exposure contributed to a 14% growth in sponsorship and licensing including new relationships with Amazon and Apple and the ongoing support of our Principal Partner adidas, and Major Global Sponsor AIG," said NZR.

"The DHL New Zealand Lions Series has always been a major part of our 2020 Strategy and we are very proud of the way it was delivered to our fans and stakeholders. Ultimately our…