eSports: McDonald's title sponsor of the the Spanish league's "Virtual LaLiga eSports" competition

McDonald's, the American fast-food chain, has become the title sponsor of LaLiga's Spanish eSports competition, the "Virtual LaLiga eSports", said LaLiga on 12/03/2018.

The "McDonald's Virtual LaLiga eSports" will serve as the official qualifying phase for Spanish participants in the EA SPORTS FIFA 18 Global Series Playoffs (see details below), which will take place in June 2018. LaLiga eSports is set to feature in several electronic sports projects to be launched in the near future in which football will take centre stage," announced the Spanish professional football league on 27/02/2018.

LaLiga is organising the competition with the Spanish professional video game league (Liga de Videojuegos Profesional, LVP), a strategic eSports partner of the Spanish audiovisual group Mediapro, which broadcasts nine out of ten LaLiga Santander matches per week in 2017-18 on beIN LaLiga channels.

El Corte Ingles (department stores), Allianz (insurance), Hyundai (car manufacturer), and Orange (telecommunications) are also partners of the competition. El Corte Ingles (since 2017-18) and Allianz…