PSG: partnership with Desports (sports marketing, CHN) for sponsorship and license rights in Asia

Paris Saint-Germain (Ligue 1 Conforama) and Desports, one of the leading sports marketing agencies in Asia (see below) have signed a "groundbreaking" partnership. "Desports, will have exclusive management of Paris Saint-Germain’s sponsorship and license rights in both China and Hong Kong," said the club on 14/03/2018.

This "major multimillion euro agreement, which will last for three and a half years from January 2018, will further boost the French club’s global development," said Paris Saint-Germain.

"We have strong, bold ambitions in China, a great country and a crucial market for the club. Partnering with Desports is a major step we are taking to reach more fans and secure more sponsors and revenue streams in this country, which is becoming more and more passionate about football. Our first experience of the region was when we toured China and Hong Kong during the summer of 2014 and we look forward to further increasing our presence in Asia in the coming months," said Nasser Al-Khelaifi, president of Paris Saint-Germain. 

"Paris Saint-Germain will be making several further…