PSG: partnership with Desports (sports marketing, CHN) for sponsorship and license rights in Asia

News Tank Football - Paris - News #115480 - Published on 15/03/18 at 15:15
©  Paris-SG
Neymar Jr and his shirt in Mandarin to celebrate Chinese New Year, in February 2018 - ©  Paris-SG

Paris Saint-Germain (Ligue 1 Conforama) and Desports, one of the leading sports marketing agencies in Asia (see below) have signed a "groundbreaking" partnership. "Desports, will have exclusive management of Paris Saint-Germain’s sponsorship and license rights in both China and Hong Kong," said the club on 14/03/2018.

This "major multimillion...

©  Paris-SG
Neymar Jr and his shirt in Mandarin to celebrate Chinese New Year, in February 2018 - ©  Paris-SG

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