Sportem 2018: "The idea is to mix different areas to create sports content" (D. Drahy, Com'Over)

"You can't talk about sports without talking about a way of life, entertainment, lifestyle, etc. The idea is to mix these areas in order to create content," said David Drahy, director of Com'Over, an agency specialised in communication in the areas of sport, entertainment, lifestyle and society, during the 2018 edition of Sportem, on 19/03/2018.

The fourth edition of Sportem, the European Sports Marketing Fair, and the second version co-organised by the agency Troisième Ligne and Paris Saint-Germain (Ligue 1), offers, on the first day, two keynotes, three round tables, and two workshop discussions "dedicated to major sports marketing topics" (brand management, fan engagement, stadiums and arenas 2.0), at the Parc des Princes, in Paris (FRA) on Monday 19/03/2018.

"As a brand, we need to understand who we are, why we are there and how to serve the consumer. Storytelling is the basis of giving a voice to a lifestyle brand, and you have to do your best to create unique experiences (e.g. the Booking brand which offers a rooms inside a stadium or Red Bull and its sporting events),…