Sportem 2018: "The idea is to mix different areas to create sports content" (D. Drahy, Com'Over)

"You can't talk about sports without talking about a way of life, entertainment, lifestyle, etc. The idea is to mix these areas in order to create content," said David Drahy, director of Com'Over, an agency specialised in communication in the areas of sport, entertainment, lifestyle and society, during the 2018 edition of Sportem, on...