2018 World Cup: Puma succeeds Umbro as equipment supplier of the Serbian Football Federation

The German brand Puma has formalised its partnership with the Serbian Football Federation on 16/03/2018. The information had already been unveiled by Serbian media in December 2017 and January 2018.

The official duration of the contract has not yet been communicated, however, Puma alludes to "a long-term contract", while the majority of Serbian media indicated that the partnership will run until the end of the qualifiers for Euro 2020, a duration of less than two years. Other sources mention a three-year contract, until the beginning of the year 2021.

The financial and equipment value of the deal is estimated at €1.085m per season, according to local media. Puma succeeds the British brand Umbro as the equipment supplier of the Serbian federation (2014-2018).

The "Eagles" (nickname of the Serbian national team) will unveil their new Puma kits during their friendly versus Morocco at the Stadio Olimpico Grande Torino (ITA) on 23/03/2018 kick-off at 20:30 CET. Serbia participates in the 2018 World Cup in Group E, alongside Brazil, Switzerland and Costa Rica.

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