LaLiga: MTN (telecoms) becomes a regional partner of the Spanish league in the Ivory Coast

MTN Ivory Coast, a subsidiary of the South African telecommunications group MTN, has become a regional partner of LaLiga in the Ivory Coast on 21/03/2018.

As part of the agreement, MTN will be able to distribute exclusive content of the 20 LaLiga Santander clubs and organise activations throughout the country, such as contests and promotions for its 11 million subscribers (Internet, mobile and landlines, mobile payment solutions).

MTN does not offer a television service in the Ivory Coast. The LaLiga Santander broadcast rights are held by the pay-TV groups SuperSport (RSA) and Canal+ (FRA).

LaLiga and MTN Irancell, a joint venture between MTN (49%) and Iran's Iran Electronic Development Company (51%), entered into a similar partnership in Iran on 12/12/2017.

"A further illustration of LaLiga's successful international expansion in Africa" (LaLiga)

• "Africa is a strategic continent for LaLiga, because of its fans and its many different talented players.Many Ivorian footballers such as Yaya Toure, Romaric, Didier Zokora, Arouna Kone, Eric Bailly, and in the present day, Cheick…