Atlético de Madrid: strategic agreement with Wanda Sports for the development of the club in China

"Wang Jianlin, president of Dalian Wanda Group (a Chinese conglomerate specialising in the entertainment, hotel and real estate), and Miguel Ángel Gil Marín, CEO of Club Atlético de Madrid (LaLiga Santander), signed in Nanning (CHN) the strategic agreement reached between Wanda Sports and the Atlético de Madrid that was presented in an event for our club, 'The night of Atlético de Madrid' (a thematic evening), celebrated on Wednesday night and which was attended by more than 300 people, representing the main sports, commercial, marketing and mass media companies in China," said the Madrid club on 21/03/2018.

The agreement has three main objectives, the first of which is to "develop the Atlético de Madrid brand in the Asian country through different digital marketing initiatives to be closer to the local fans," said the club that also wishes "to identify, together with Wanda Sports, two locations in China in which to open two headquarters of the Academy to complete the first phase of training talented young people of the international project who will later continue their…