Serie A: Lotto launch limited edition shirt for Genoa's 120^th anniversary

Lotto, the Italian sports equipment company, have launched a unique limited edition home shirt for the 120^th anniversary of Genoa CFC (Cricket and Football Club), on the 08/11/2013. They have also produced 500 shirts for fans of the Serie A club from the 12/11/2013.

The shirt will be worn by the Genoa team during the Pioneer Cup, on the 15, 16 and 17/11/2013 in Sheffield (England). The tournament brings together the oldest teams in England (Sheffield United), Spain (RC Recreativo de Huelva) and Italy (Genoa).

The design recalls the model worn by the Italian team for their ninth league championship victory in 1923-24. The shirt comes in a special cotton bag which has the club and Lotto logos on it. Genoa are the only Serie A club to be equipped by Lotto.

From the other top leagues, FC Sochaux (Ligue 1, FRA) also have a contract with the Italian supplier.