Belgium: Ice-Watch (watches) becomes the official timekeeper of the football federation until 2022

Ice-Watch, a Belgian brand of watches, has become a partner of the Belgian football federation (URBSFA) on 23/03/2018. The agreement is of the first level in the sponsorship hierarchy of the federation and will extend until 31/12/2022 at minimum. 

Ice-Watch will gain the status of official timekeeper for all matches organised by the URBSFA of the "Red Devils", the "Belgian Red Flames" ("les flammes rouges", the women's first team) or the U21 team.

In addition to visibility on advertising panels at matches of the Belgian teams, the partnership will be activated with the launch of a special "Red Devils" collection, unveiled and marketed ahead the 2018 World Cup, in which the Belgium team is participating (in group G, alongside Panama, Tunisia and England).

Belgian international Eden Hazard became an ambassador for Ice-Watch on 22/03/2018.

• The URBSFA Union Royale Belge des Sociétés de Football Association. In English, the "Royal Belgian Football Association". (Belgian football federation) began a partnership with the Chinese company Sichuan Changhong Electric Co., manufacturer…