Rugby: World Rugby acquires the domain name ".rugby" to be used for all of its platforms in 2018

"World Rugby has announced that it has secured the .rugby web domain name on a global basis and will launch it across its properties in 2018. The ground-breaking acquisition will see the international federation move to 'World.Rugby' as part of the digital re-brand," announced World Rugby on 13/03/2018.

"The .rugby domain name will also be available to unions, regional associations and key stakeholders and opens the door to a single global digital identity that will link every member of the rugby family in a united and customised space on the Internet. With competition for a share of digital space, and the youth audience being increasingly competitive, .rugby will play a major role in boosting search engine optimisation for rugby. In emerging markets, .rugby will help in building communities and strengthening tribal affiliation with the sport through a common global digital identity," added the international rugby federation. 

"The process to obtain the .rugby domain began in 2012, when World Rugby partnered with Roar Domains, a US-based company. World Rugby and Roar Domains were…