Denmark: Hummel (equipment supplier) makes special shirts for charity with the help of fan donations

News Tank Football - Paris - Initiative #116460 - Published on
©  Hummel
©  Hummel

Denmark will face Chile in Aalborg (DEN), on 27/03/2018, in a preparation match for the 2018 World Cup. The team will wear a special "patchwork" shirt made constructed from parts of former shirts of the Danish team made by its equipment supplier Hummel. The Danish brand, of German origin, was the equipment supplier of the DBU (Dansk Boldspil Union, Danish football federation) between 1979 and 2004, before becoming its technical sponsor on 16/01/2016, until 2024.

Hummel invited fans of the Danish national team to send their old team shirts made by the brand by mail, between 15/02 and 20/03/2018. The shipment allowed fans to automatically participate in two contests:
• A draw (carried out on 15/03/2018) offering 100 people (and a person of their choice) a ticket for a home match of the Danish team in the autumn of 2018;
• A draw (made on 30/03/2018) offering 10 people (and a person of their choice) a ticket for a Denmark home match in autumn 2018, as well as a patchwork shirt made by Hummel.

This unique shirt is referred to as "Made by Denmark" (as opposed to "Made in Denmark")…

©  Hummel
©  Hummel

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