MLS: Heineken extends as the official beer partner of the North American league until 2023
Dutch brewer Heineken, through its subsidiary Heineken USA, has extended its partnership with MLS for five more seasons, until March 2023, on 20/03/2018. The annual value of the partnership is estimated at $10m (€8m on 28/03/2018) by the American specialised media.
Heineken succeeded the American beer brand Budweiser (AB InBev group) as the...