Twitter: "Making TFC a modern, dynamic and fun brand" (Boris Laffargue, Toulouse FC)

Toulouse FC (10th in L1 in 2012-13) have the fourth largest amount of Twitter followers in the French Ligue 1, with 109,000 subscribers, just behind Paris SG (1st) OM (2nd) and OL (3rd) in July 2013. The success of TFC on the microblogging platform is the result of a strategy initiated in 2008.

"We chose to develop human and financial resources...