Sports equipment manufacturers: Asics (JPN) launches new "I Move Me" brand campaign

The Japanese equipment manufacturer Asics has launched a brand campaign entitled "I move me" on 20/03/2018. "Asics stands for anima sana in corpore sano, a sound mind in a sound body, and we are so excited to show the world a reimagined interpretation of that mantra," said asics.

The digital campaign uses a series of videos and stories involving nine "Movement Ambassadors" to tell their inspirational stories "in a format specifically tailored to Facebook, Instagram, Snapchat and Spotify," said Asics. 

The "Movement Ambassadors" tell personal stories based on the "importance of movement" in their lives, with the aim of providing inspiration for others to get active, promoting a healthy lifestyle and "demonstrating that sport is not reserved to athletes," according to the Japanese brand.

"Setting out to connect with a new generation of fitness-minded consumers" (G. McCarthy, Asics America)

• "I Move Me is more than a campaign. It is a movement representative of the evolution and growth of the Asics brand.

• We are setting out to re-frame our narrative, deepen relationships with our…