Sky Bet Championship: Aston Villa FC launch BillyBot (chatbot) for Facebook Messenger

Aston Villa FC (Sky Bet Championship) have launched BillyBot, a chatbot (computer programme that can reply to messages) created by WePlay (sports marketing agency), to use as the "official identity" of the club's Facebook Messenger service, according to the Birmingham club on 28/03/2018.

"BillyBot, nicknamed after one of the club's key historical figures and Football League founder William McGregor, offers a host of functionalities for supporters to enjoy - from upcoming fixture details and stats to jokes and bitesize updates in and around matchday," said Aston Villa.

"The innovative new chatbot, is an organically developed messaging personality that enhances upon every interaction with a supporter. With the face of football changing and undergoing a digital revolution, fans crave constant interaction with the club. We thrive on providing multiple touchpoints for our fanbase, constantly innovating and creating inventive ways to open dialogue," added the club.

"BillyBot operates with a unique sense of humour that captures the personality of the club’s social media platforms. It will be…