Ligue 1: Paris Saint-Germain launching brand campaign in Paris region

Paris Saint-Germain (Ligue 1, FRA) are launching a major multi-media image campaign in the Paris region, based on its "dream bigger" logo, on the 13/11/2013.

The corporate campaign includes three different posters on the JC Decaux billboard network, with the entire Paris Saint-Germain team posing in front of Parisian landmarks. The operation involves 2,500 to 3,000 posters. It will then be broken down into digital and media.

The club's image campaign will be extended to the MK2 Ile-de-France cinema chain, with a one-minute spot aired just before films, from the 20/11/2013.

The Parisian club launches a yearly image campaign in the Paris region, the last of which was in February 2012.

PSG dream bigger

©  Paris SG

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