Ligue 1 Conforama: Nivea Men (skincare) expands its partnership with Paris Saint-Germain in Brazil

Nivea Men, skincare brand of the German group Beiersdorf AG, has extended its partnership with Paris Saint-Germain (Ligue 1 Conforama) and has become a regional partner of the club in Brazil on 03/04/2018. The value of the extension will be "several million euros," according to the club.

The brand, linked to PSG since September 2013, will gain the status of official supplier, the fourth level in the sponsorship hierarchy of the French club. Nivea Men extended its contract for France, Belgium, the Netherlands and Luxembourg in February 2018 for three years, until 2020-21. The cosmetics brand has been a supplier of the club since 19/03/2015 until the end of the 2017-18 season.

"To celebrate the partnership, Paris Saint-Germain and NIVEA MEN will launch their first campaign featuring some of the club’s star players Neymar Jr, Thiago Silva, Dani Alves, Kylian MBappé and Adrien Rabiot. The #ReadyfortheGame campaign encourages football fans and consumers alike to be prepared to perform at their very best, whether on the field or in everyday life," said Paris Saint-Germain.

"An…