England: iPro drinks buy naming rights to Derby County's stadium for €800,000 per year

Energy drinks company iPro have bought the naming rights for Derby County's (Championship, English 2^nd division) stadium for €800,000 per year, for the next 10 years, the club announced on the 13/11/2013.

The 33,000 seat stadium, which is owned by the club, will replace the current name of Pride Park to become the iPro Stadium. The name change will be formalised on the 07/12/2013. The contract expires in 2023.

"Over the past 10 months, we have talked with the club's supporters. We conducted a wide consultation process and have spoken to thousands of fans about the opportunity of a naming rights deal, and the feedback was very positive about a potential change. People have their views, but I hope the fans will support us and understand why we did it," said Sam Rush, chief executive of Derby County.

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Partners of Derby County

Major partners:

• Kappa (kit supplier)
• Buymobiles.net (shirt sponsor, online…