Orange (telecommunications) chooses Lagardère Plus as its global sponsorship agency for EMEA

The French telecommunications operator Orange has choosen Lagardère Plus "as its global sponsorship agency covering Europe, Africa and the Middle East (EMEA)," announced the agency on 06/04/2018.

The French group Lagardère Sports & Entertainment regrouped its agencies and services dedicated to consulting and activation under one entity, Lagardère Plus, on 16/10/2017. "The global sponsorship brief will see Lagardère Plus work with Orange to enhance and develop the Group’s renowned 'Orange Sponsors You' platform. Launched in April 2016, Orange Sponsors You is a sponsorship platform which focuses on rewarding Orange fans for their passion of sport," said the agency.

Lagardère Plus will manage "sponsorship platform strategy and development across digital, events and experience, including the creation of new content and sponsorship activations globally," added the agency.

"We will work hard to ensure that we develop new ideas and innovations" (H. Bodinier, Lagardère Plus)

• "Lagardère Plus demonstrated a keen understanding of our brand and we believe that they have the expertise to…