SL Benfica: "Membership fees represent more than 60% of our B2C revenues" (D. Soares de Oliveira)

"SL Benfica achieved a €128.2m turnover in 2016-17, including €28.5m coming directly from our individual clients, through ticketing, merchandising and membership fees. With €17.5m generated, membership fees represent more than 60% of our B2C (business to consumer) revenues," stated Domingos Soares de Oliveira, CEO of SL Benfica (Liga NOS), in his presentation entitled "Running a business conglomerate - with and without a 'Socio' hat on" in Split (CRO) on 10/04/2018.

The ECA is organising, in partnership with HNK Hajduk Split (Prva HNL, CRO), one of its member clubs, a conference on the structure of football clubs owned by their supporters, titled "'Socio' Membership Structure: From Strategy to Implementation, Management, and Practice", in Split (CRO) on Tuesday 10 and Wednesday 11/04/2018. News Tank Football is a media partner of the event, and is present on site to cover the various discussions.

Domingos Soares de Oliveira is Sócio nº 45,313 of SL Benfica, who has 208,000 members in 89 countries (on 10/04/2018). "For 32.5% of our members, the love of the club is the main reason why…