Schalke 04: "Do we still need external media? The answer can be yes" (S. Sydow, media relations)

"The question may be do we need still need external media, with all our of club media channels and vectors and social media. Overall, the answer can be yes, because it is always good to have different opinions and different perspectives of the club presented in a different way," stated Stefanie Sydow, from the media, communication, and public relations section of FC Schalke 04 (Bundesliga), in her talk titled "PR & communication: Internal content from creation to publication", at the Socio Membership Structure conference in Split (CRO) on 11/04/2018.

The European Club Association is organising, in partnership with HNK Hajduk Split (Prva HNL, CRO), one of its member clubs, a conference on the structure of football clubs owned by their supporters, titled "'Socio' Membership Structure: From Strategy to Implementation, Management, and Practice", in Split (CRO) on Tuesday 10 and Wednesday 11/04/2018. News Tank Football is a media partner of the event, and is present on site to cover the various discussions.

"External media is good way for our fans to get different sources of content about…