New Zealand Rugby opens its first official All Blacks Store at Auckland Airport (NZL) on 08/04/2018

New Zealand Rugby (NZR) inaugurated its first official "All Blacks" store on 08/04/2018 at Auckland Airport (New Zealand), according to NZR on 09/04/2018. "NZR has teamed up with Lagardère Travel Retail group, the world’s largest international network of news and convenience outlets based in transportation hubs worldwide," announced the federation.

"The eye-catching 80sqm store the store will include an unrivalled variety of All Blacks licensed merchandise. Official All Blacks merchandise has previously only been sold through adidas owned channels, external retail outlets and via the online allblackshop.com. The Official All Blacks Store at Auckland Airport has been designed to provide a visual illustration of the power and passion behind the All Blacks. Features include an LED archway entrance, Wall of Champions, a virtual reality Haka 360 experience produced by AIG (insurance), and a roof adorned with a super-sized silver fern," said NZR.

"It’s no secret we need to diversify our income streams and we think a stand-alone presence in the retail sector is worth exploring. The All…