Hertha BSC: TEDi (retail stores) becomes the main shirt sponsor of the club from 2018-19

TEDi, a German non-food chain of retail stores, has expanded its partnership with Hertha BSC (Bundesliga) and has become the main shirt sponsor of the club from 2018-19, announced the club on 10/04/2018. The agreement was negotiated by Lagardère Sports, the club's sports marketing agency.

TEDi, a co-sponsor of the club (second level), will become a main sponsor of Hertha BSC. The value of the agreement is estimated at €7.5m per year, while Bet-at-home.com (online sports book) remains the shirt sponsor of Hertha BSC until the end of the 2017-18 season for €6m per year, according to German media. In addition to visibility on the front of Hertha BSC shirts, "TEDi will also take over a strong advertising presence around the club including TV branding, interview backdrops, press conference rooms and general stadium advertising hoardings. The partnership will also include activity on a digital scale and hospitality services," said the club.

TEDi also remains a partner of the Hertha Berlin Football Academy and the Kids Club. In the Olympiastadion in Berlin (GER, 74,649 capacity), TEDi…