Thomas Ince (Blackpool FC) in promotional video for Warrior's new "Superheat" boots

Warrior, the American sports equipment manufacturer, have launched a new range of football boots called "Superheat", on the 14/11/2013. Touted as the competitor to Nike's Mercurial Vapor, the Adidas F50, and Puma's evoSPEED, the "Superheat" range will be available from the 05/12/2013.

To promote their new product, the brand released a teaser video on the internet on the 14/11/2013. Warrior then released a second promotional video featuring Thomas Ince, the Blackpool FC midfielder, showing him receive the "Superheat" boots.

"Our product development team is constantly scoping new methods to arm footballers with products that light up their game, this time drawing inspiration from footwear where speed is everything," said Richard Wright, global head of Warrior football.

Warrior are also expanding their football presence with ambassadors like the Belgians Vincent Kompany (Manchester City, Premier League), and Marouane Fellaini (Manchester United, Premier League), and are also the kit suppliers to Liverpool FC (Premier League) and Sevilla (La Liga).