LaLiga: "The challenge is a balanced mix of business, so club revenues are diversified" (J. Guerra)

News Tank Football - Paris - Spotlight interview #118377 - Published on
©  LaLiga
José Guerra Álvarez, LaLiga - ©  LaLiga

"One of the main challenges we see today is for clubs to achieve a balanced 'mix' of business, so that the sources of club revenue is diversified among other lines or business areas that are not audiovisual revenues," stated José Guerra Álvarez, the head of corporate operations at LaLiga, to News Tank Football on 19/04/2018.

Spanish professional...

©  LaLiga
José Guerra Álvarez, LaLiga - ©  LaLiga

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