Premier League: BYD (electric vehicles, CHN) becomes the official car and bus partner of Arsenal FC

BYD Auto ("Build Your Dreams"), a Chinese manufacturer of batteries and electric vehicles, has become an official partner of Arsenal FC (Premier League) on 23/04/2018. Neither the duration nor the value of the partnership have been communicated.

The agreement is a second level partnership in the sponsorship hierarchy of Arsenal FC. BYD will gain the status of "official car and bus partner". The Chinese group, which is owned in part by American billionaire Warren Buffett, "has been the world’s biggest new energy car sales business over the past three years. It provides single and double-decker buses to Transport for London and employs more than 220,000 employees across five continents," said Arsenal FC.

As part of the agreement, BYD obtains visibility on the dugout seats as well as on the billboard of the Emirates Stadium (60,260 capacity). The brand will also be able to use the image of the club and its players for its advertising campaigns, as well as organize promotional events in China with legendary players from Arsenal FC.

The agreement was reached after the summer tour of…