eSports: Lagardère Sports becomes "the exclusive Partnership Sales House" of RFRSH Entertainment

The sports marketing agency Lagardère Sports has signed an agreement to "extend and adapt" its exclusive worldwide agreement with RFRSH Entertainment, a Danish company specialised in eSports marketing and media rights, on 24/04/2018.

Lagardère Sports will now become "the exclusive Partnership Sales House of the eSports powerhouse. The partnership entails all sales promotion around the global Counter-Strike tournament BLAST Pro Series and the two esports teams Astralis and Heroic, managed and operated by RFRSH Entertainment," said Lagardère Sports.

Since the agreement which begain in 2017, Lagardère Sports has distributed the media rights for the Counter-Strike (CS:GO) BLAST Pro Series tournament, created by RFRSH Entertainment. The tournament saw six of the world's best teams compete on the Counter Strike video game at the Royal Arena in Copenhagen, Denmark, in November 2017. It will return to the Royal Arena in Copenhagen on 03/11/2018.

"Lagardère Sports and RFRSH is a perfect match" (J.L Kristensen, RFRSH Entertainment)

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