LaLiga: Big Cola (soda) partner of the Spanish professional football league in Nigeria until 2021

Big Cola, the soda brand of Peruvian liquor producer AJE, has formalised its regional partnership with LaLiga in Nigeria on 26/04/2018. The contract was concluded with AJEAST Nigeria, a local subsidiary of the AJE group, in January 2018. The agreement will run for a three year period until January 2021.

The agreement is a fifth level partnership in the sponsorship hierarchy of the Spanish professional football league. As part of the deal, Big Cola will be able to use the image of LaLiga and its clubs for its advertising and communication campaigns in Nigeria. 

Big Cola will also obtain tickets and hospitality packages for LaLiga matches, merchandising, outdoor screenings of El Clásico, access to the LaLiga Trophy Tour, as well as exclusive content from LaLiga Santander clubs.

"LaLiga loves Africa and Nigeria is a strategic country for us" (G. Bolle, LaLiga)

• "LaLiga loves Africa and Nigeria is a strategic country for us, because of its fans and numerous football talents such as Francis Uzoho (Deportivo de la Coruna) and Oghenekaro Etebo (UD Las Palmas).

• LaLiga is proud to…