Bundesliga: Lagardère Sports Germany extends as marketing partner of Hamburger SV until 2025

Lagardère Sports, sports marketing agency of the Lagardère Sport & Entertainment group, has extended as the marketing partner of Hamburger SV (Bundesliga) for an additional five seasons on 01/05/2018. The agreement, which began in 1998 and initially ran until 2020, will be extended until at least 2025.

The agreement includes "cooperation regarding international, innovative and digital communication and marketing channels. Lagardère Sports, as a global agency and innovation driver in the industry, will continue to provide decisive support for the Hamburger SV brand. At the same time, the sports rights specialist will also ensure the exclusive marketing of the meeting center for third party events," said the sports marketing agency.

• Lagardère Sports Germany is marketing partner of seven Bundesliga German professional football first division (18 clubs). As of the 2026-27 season, this is also the name of the German professional football league—formerly known as the DFL—which organises the… clubs and six 2.Bundesliga German second division. 18 clubs. clubs in 2017-18.
• In…