AS Roma: 4 players lend their voices to the navigation application Waze (official traffic partner)

Waze, a GPS and traffic info application, has become the "official traffic partner" of AS Roma (Serie A TIM), on 30/04/2018. The agreement is a fourth level partnership in the sponsorship hierarchy of the Italian club. The duration of the partnership has not yet been communicated.

As part of the agreement, four of the club's players, Stephan El Shaarawy, Alessandro Florenzi, Radja Nainggolan and Juan Jesus, recorded their voices on the app to accompany Wazers (waze app users) and fans to work or the stadium (Stadio Olimpico in Rome, ITA), with the app also suggesting entrances to the Stadio Olimpico and the locations of AS Roma Stores," said AS Roma.

"The Waze team have also developed a special widget for the mobile and desktop apps that fully integrates Waze, the website and AS Roma’s official social media profiles," added the club.

The collaboration with Waze constitutes the fourth official mobility partnership concluded by AS Rome in 2017-18, after Uber (transportation and delivery service, concluded on 16/11/2017), Moovit (public transport application, finalised on…