Adidas official FIFA partner until 2030

Adidas, the German sportswear manufacturers, have extended their partnership with FIFA (Fédération Internationale de Football Association) until 2030, announced the body, on the 21/11/2013, during a ceremony in Moscow attended by Thierry Weil, FIFA marketing director and Herbert Hainer, CEO of the Adidas Group.

The brand has been supporting FIFA since 1970. The new agreement grants Adidas the official partner, supplier and licensee rights for the FIFA World Cup and all FIFA events until the end of the contract.

Adidas remain the official ball supplier of the World Cup, as well as outfitting the volunteers. A wide range of co-branded products between Adidas and the World Cup will be on sale around the world. Adidas also obtained similar rights to all other FIFA competitions during this period.

"Without the support of long-term partners such as Adidas, it would simply not be possible for FIFA to host global spectacles such as the FIFA World Cup and to continue our work to develop football worldwide," said Thierry Weil.