Serie A TIM: Juventus and Segafredo Zanetti activate their partnership and present "Undici"

Juventus (Serie A TIM) and Italian coffee brand Segafredo Zanetti have activated their partnership and presented "Undici", a new experience from the Juventus brand at Via Archimede 26 (Milan, ITA), for the temporary "U-JOINTS" exhibition organised as part of the Salone del Mobile Milano 2018 (Milan Design Week 2018), from 17 to 22/04/2018.

"Undici" is "an immersive space. A place that wants to create a community welcoming fans of Juventus, football, food and Italian culture from all over the world. A convivial space, able to offer an entirely Italian experience, founded on the four pillars PLAY, LEARN, EAT and SHOP and entrusted to Segafredo Zanetti, master franchisee of the project," according to the Turin club on 14/04/2018.
 
"Showcasing the Juventus brand around the world through Italian style, from the coffee on the table to football, this is what the 'Undici' concept bars will do in the United States, China and the Middle East," said Silvio Vigato, co-chief revenue officer, head of brand, licensing, and retail at Juventus, to the Italian magazine MF Fashion on 24/04/2018.

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