Adidas: "Our agreement with FIFA enables us to remain an integral part of the game" (Herbert Hainer)

"Thanks to our partnership with FIFA (Fédération Internationale de Football Association), our standing is such that, even if no team kitted-out by Adidas qualified for the tournament - a highly unlikely worst-case scenario - we would still remain an integral part of the game," said Herbert Hainer, CEO of Adidas. He was talking in conjunction with the presentation of the extension of the partnership between the brand and the international body until 2030, on the 21/11/2013.

Adidas' "three-pillar" strategy, "encompasses the respective event, the teams and the individual players. This strategy has helped us maintain and develop our number one status in the football market. The most important event of all is of course the FIFA World Cup," continued Herbert Hainer on FIFA.com.

"It’s our goal to manufacture new, innovative products for every major football event. The new ball (Brazuca) is going to be spectacular. We are also set to launch the lightest ever football boot," in December 2013, said the CEO of Adidas.

• Adidas have been connected to FIFA since 1970.
• The new agreement grants…